Chevrolet
When new Exit Films director Stephen Carroll asked Matt if he would like to do a re-edit of his recent Chevrolet “Runs Deep” spot, he jumped at the chance. Steve had originally cut the spot himself but thought there might be something more lurking in the 5 hours of rushes lusciously shot by Jeremy Rouse. While the task was a difficult one, especially considering that the original spot was quite stunning itself, Matt was able to bring an extra dimension of story (and as Steve himself put it) ‘heart’ to the re-cut spot. Topped off by a cherry fresh grade from Fergus, Chevrolet now does indeed, Run Deep.
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